ABOUT US
OUR STORY
Built from Culture
Driven by Vision
What began as a single café has grown into a multi-disciplinary powerhouse. Founded by visionary entrepreneur Amr Sameh, Ascai & Co. was built on the idea of filling cultural gaps with creative, high-impact experiences. Today, we operate across sectors—crafting moments that resonate locally and globally.
OUR CORE VALUES
01
Vision-Driven
We craft experiences with purpose—each project shaped by insight, not trends.
02
Creative Precision
Every detail matters. We blend bold ideas with flawless execution.
Dynamic
Adaptable to different entertainment sectors and audience needs.
04
Inclusive
Bringing diverse experiences under one umbrella.
WHY US
At Ascai & Co., every project begins with the audience in mind. We design immersive, trendsetting experiences that not only meet expectations—but redefine them. From nightlife to F&B to large-scale productions, our work is rooted in originality and relevance.
Our ecosystem of sub-brands operates with a shared goal: delivering excellence through collaboration. Each brand brings a unique edge—whether in music, dining, branding, or event operations—allowing us to offer holistic solutions that feel seamless and intentional.
ABOUT CEO
Meet Our Founder
Amr Sameh
CEO
Amr Sameh’s journey reflects more than entrepreneurial success—it’s a mission to redefine how people experience events, hospitality, and entertainment in the region. Through Ascai & Co., he continues to push boundaries, foster innovation, and build a legacy of excellence that inspires the industry and future generations alike.
ENTERPRISE DAILY FOUNDER OF THE WEEK
INTERVIEW
